Nokia recently launched its first video calling phone, the 6680, in New Zealand, driven by an interesting semi-serious strategy. “With the advent of video calling it’s harder to lie about where you are when you’re out having a good time drinking or seeing your mistress or whatever — so they put up backlit posters around nightspots that can be used as backgrounds when making a call. Now you can still claim to be at the gym or the supermarket, or working late at the office.”
As for the concept, there were already a number of big television ads, from Vodafone and Telecom, explaining what video calling is all about, so their idea was to announce the arrival of Nokia’s video calling in a different way and on a much smaller budget.
Good Job guys!
