This campaign was done in Hungary to promote a concert for human rights organized by Amnesty International. The ads show three country leaders that play a very important role for the planet’s future and are not considered as very “right” ones for many of the world’s population.
Client: Amnesty International
Agency: DDB, Budapest
Creative Director: Milos Ilic
Copywriter: Lukasz Brzozowski
Art Director: Lukasz Brzozowski
Photographer: Gabor Mate


