Leroy Merlin: Do it yourself

October 21, 2008 in Brands - Products, Print Advertising with 14 Comments

Leroy Merlin has built one of Europe’s top Do it yourself (DIY) and home improvement retail groups. The company is the market leader in France, Spain, and Portugal, and also operates stores in Poland, Brazil, China, and Belgium.

So, You’d better do it yourself guys!

leroy_merlin

Agency: Leo Burnett, Sao Paulo

14 Responses to “Leroy Merlin: Do it yourself”

Hung Out To Dry December 13, 2008 at 6:46 am #

These two are NOT doing it themselves!
the baldchemist December 13, 2008 at 11:28 am #

I do do it myself. And it’s the only time I get to make love to someone I really care about…. Me!
Germ December 13, 2008 at 2:52 pm #

Awesome adverts. Makes fun of the myth.
Elizabeth December 24, 2008 at 6:28 pm #

These are awful. They are perpetuating poor stereotypes about women and telling men that they must be able to work around he house or else their women will leave them for someone they presumably have only met a couple minutes ago. Its 2008 people, lets get beyond such sexist tactics.
Kean Giledaks January 2, 2009 at 4:37 pm #

I’m a guy. I like ads playing on sexual strings… I like ads playing on sexual strings when it appeals to my sexual ego and lets me see myself as a strong and successful sexual being in connection with whatever product being advertized. I want to buy it. Now when i feel insecure, weak or dishonored in combination with a product, my mind will progressivly work to remove both the new and unwelcome feelings, as well as the existens of the product. Everytime i for some reason think about that product my mind will try to escape to something else, and i will mooost likely buy something from the next shelf or shop…

Sorry, effective branding (guerilla?) but a total miss in short and long term if you want to increase sales
thom February 13, 2009 at 4:16 pm #

funny facts: Leroy Merlin is quite conservative, actually; and Leo Burnett is not LM’s agency in Brazil.
Strangely enough, i’ve never seen this campaign in Brazil. It makes me wonder…
Obvi February 19, 2009 at 8:52 am #

These advertisements are assuming the potential consumers’ significant others are cheating whores. Insulting much?
Funny March 17, 2009 at 7:10 am #

While the ads are funny, the wife is more likely to cheat on her husband at her work. So, maybe if the reality is the inverse… Your wife is more likely to cheat on you with somebody at her job.
Brad Choam April 27, 2009 at 3:54 pm #

Clap clap clap clap clap.
Reggae Dancehall August 19, 2009 at 1:56 am #

Doing it myself!
radiateur electrique January 21, 2011 at 12:40 pm #

good !
hope March 16, 2011 at 5:21 pm #

i like to do things my self because it makes me feel high enough like president