A new jeans campaign portraying young women in sexually explicit poses has been labelled as dangerous and disturbing. The billboard, for Lee Jeans, can be seen overlooking South Yarra station.
Childhood and family groups have called for the provocative Lee Jeans ads, in which prostitution, child pornography and oral sex are suggested at, to be banned.
Australian Childhood Foundation CEO Dr Joe Tucci said the pictures were a horrific portrayal of young people in sexually explicit poses that were very close to child pornography.
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