Absolut taps into Japan’s urban youth culture, where dressing up weird is a national pastime, with the ongoing “Absolut Metropolis” campaign.
Credits
Client: Absolut
Agency: TBWA, Paris
Creative Director: Sébastien Vacherot
Art Buyer: Vanessa Barbel
Photographer: Nadav Kander
See www.absolutmetropolis.com for more.
