Advertnews.com » Student works http://www.advertnews.com Advertising - Marketing - Agency - Campaign Mon, 17 Oct 2011 02:36:12 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 WeSC: KarmaTech http://www.advertnews.com/wesc-karmatech/ http://www.advertnews.com/wesc-karmatech/#comments Thu, 03 Feb 2011 03:25:17 +0000 admin http://www.advertnews.com/?p=331

Social media via your shoe

Imagine a shoe that can update your Facebook status, get you a discount at a coffee bar or put your picture on Flickr.

Students at Swedish agency Hyper Island developed this concept for shoe brand WeSC, describing it as ‘a social take on Nike+’. The idea is to place an RFID (radio frequency identification) tag in a shoe . The KarmaTech shoe can be placed on a reader (for example, on a mat) to update the wearer’s Facebook or Twitter status. It could also get them special entry to an event or free products. They could even make a Facebook friend request, if they stand on the mat with a new friend.

]]> http://www.advertnews.com/wesc-karmatech/feed/ 0 Miami Ad School Madrid: SOFA FCUK + TABLE FCUK http://www.advertnews.com/miami-ad-school-madrid-sofa-fcuk-table-fcuk/ http://www.advertnews.com/miami-ad-school-madrid-sofa-fcuk-table-fcuk/#comments Tue, 12 May 2009 15:06:25 +0000 admin http://www.advertnews.com/?p=234 miami_ad_fcuk_1

miami_ad_fcuk_2

Credits: Regis Pranaitis, Francisco Arranz, Rafa Martínez
from Miami Ad School Madrid

Good!!

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Ketchup

Ariel
Coffee

Agency: Saatchi & Saatchi, Bucharest, Romania

]]> http://www.advertnews.com/ariel-removes-dried-in-stains/feed/ 1 10 Creative Advertising Ideas from Students http://www.advertnews.com/10-creative-advertising-ideas-from-students/ http://www.advertnews.com/10-creative-advertising-ideas-from-students/#comments Sat, 27 Sep 2008 20:50:28 +0000 admin http://www.advertnews.com/?p=171 toblerone
Elke Krause, Janine Mompour, Kristina Möckel

puma
Shawna Laken, Tony Kalathara


Doritos bags are printed on pockets of sweatshirts.
doritos
Jeongjyn Yi

A Sony PSP is painted around an actual tennis court.
sony
Jeongjyn Yi

powerbar
Victor Holanda, Moises de Oliveira

smart car
Andrew Seagrave

expedia
Peter Delgado

Help plant more. greenpeace.com
greenpeace
Sungkwon Ha

To promote match.com
match
Noah Phillips

windex
Jeseok Yi

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