Advertising Agency: Ogilvy, Thailand

It’s the middle of the winter in New Zealand, so to keep Fiji top of mind Barnes, Catmur & Friends Auckland cruelly installed a number of Adshels and a billboard in key locations in the main cities.The temperature was changed daily to taunt chilly Kiwis.

Agency: Barnes, Catmur & Friends Auckland, New Zealand

Agency: Mohallem/Artplan, Sao Paulo, Brazil

Samsung brought JayFunk, the internet Finger Tutting phenomenon, from Los Angeles to Paris to deliver an incredible and surprising choreography.

High precision grooming on a grand scale. Gillette created and then shaved a giant image of tennis ace Roger Federer in a field in London.

Director: John Pereira
Production: The 10 Group
Execution: Street Advertising Services

Social media via your shoe

Imagine a shoe that can update your Facebook status, get you a discount at a coffee bar or put your picture on Flickr.

Students at Swedish agency Hyper Island developed this concept for shoe brand WeSC, describing it as ‘a social take on Nike+’. The idea is to place an RFID (radio frequency identification) tag in a shoe . The KarmaTech shoe can be placed on a reader (for example, on a mat) to update the wearer’s Facebook or Twitter status. It could also get them special entry to an event or free products. They could even make a Facebook friend request, if they stand on the mat with a new friend.

3F = Fun + Function + Fashion = Arwey Notebooks

via Arwey Blog

Agency: Futurebrand, Hamburg, Germany

For this 60-second adventure MINI used dramatic new methods in CG technology to show the versatility of the MINI Countryman in a way that defies the laws of space and time. Watch it now.

Agency: BETC Euro RSCG, Paris