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Refresh on the Coca-Cola side of life

admin — Sun, 18 Apr 2010 23:54:44 +0000

Agency: MacLaren McCann, Toronto

FedEx: Puts your package first

admin — Wed, 16 Dec 2009 21:43:12 +0000

This billboard, complete with fake mud, was put up on the airport expressway during the rainy season to show how FedEx puts your package first! Not bad huh?

Agency: BBDO Guerrero/Proximity, Makati City

Skittles New Website: Social and User-generated Media

admin — Sat, 09 May 2009 03:03:24 +0000

Skittles have launched a new website! Compiling all of the social and user-generated media that exists around their product, as opposed to providing an actual destination, the new site is just a means of driving visitors to this content. With a little navigational overlay, each tab drives you somewhere else online where skittles content lives. Choose videos and you are driven to Youtube. Chatter takes you to a Twitter search of every mention of Skittles. Pictures takes you to Flickr and of course Friends takes you to Facebook…

They are letting the consumers conversations speak for their product.

Embracing social and user-generated content has its risks, but companies cannot afford to ignore it. Bringing it to the center of their customers attention like this isn’t necessary…

The First Worldwide Site Where Nothing Happens

admin — Wed, 04 Feb 2009 03:58:35 +0000

Kit Kat has a great new idea!

thefirstworldwidewebsitewerenothinghappens.com

SNCF: Price Down

admin — Fri, 07 Nov 2008 00:11:13 +0000

Agency: TBWA, Paris

Leroy Merlin: Do it yourself

admin — Tue, 21 Oct 2008 17:17:28 +0000

Leroy Merlin has built one of Europe’s top Do it yourself (DIY) and home improvement retail groups. The company is the market leader in France, Spain, and Portugal, and also operates stores in Poland, Brazil, China, and Belgium.

So, You’d better do it yourself guys!

Agency: Leo Burnett, Sao Paulo

Valisere: Push-up Bra

admin — Sun, 12 Oct 2008 17:34:15 +0000

Agency: DDB Brasil, Sao Paulo

This Push-up bra ad makes me think; “Gotta have a sense of humor” is not good enough! if you are selling lingerie! You need to be HOT!

Valisere is the high end lingerie brand. Check out their website! You will feel much better.

Bolt Detergent: Bathroom

cmhs — Mon, 22 Sep 2008 13:14:32 +0000

It smells this irresistible.

Creative Directors: Judy John, Israel Diaz, Heather Chambers, Licia Martella
Art Directors: Israel Diaz, Anthony Chelvanathan
Copywriters: Judy John, Steve Persico
Photographer: Todd McLellan
Designers: Caio Oyafuso, Israel Diaz
Published: March 2008

Miradent oral care system: Dental floss

cmhs — Mon, 22 Sep 2008 08:16:34 +0000

Creative Directors: Diether Kerner, Oliver Ramm
Art Director: Sönke Schmidt
Copywriter: Daniel Hofmann
Account: Tanja Heier, Sandra Vetter
Released: June 2008

Tabasco souce: Popcorn

cmhs — Thu, 18 Sep 2008 15:48:46 +0000

Agency: Jung von Matt/Spree; CD: Burkhart von Scheven; Creatives: Jan Harbeck, Antje Lichtenberg