<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	>

<channel>
	<title>Advertnews.com &#187; Advertising medium</title>
	<atom:link href="http://www.advertnews.com/category/advertising-medium/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.advertnews.com</link>
	<description>Advertising - Marketing - Agency - Campaign</description>
	<pubDate>Fri, 26 Dec 2008 15:24:05 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.5.1</generator>
	<language>en</language>
			<item>
		<title>Home Plus Subway Ads</title>
		<link>http://www.advertnews.com/home-plus-subway-ads/</link>
		<comments>http://www.advertnews.com/home-plus-subway-ads/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 12:05:36 +0000</pubDate>
		<dc:creator>cmhs</dc:creator>
		
		<category><![CDATA[Advertising medium]]></category>

		<category><![CDATA[Brands - Products]]></category>

		<category><![CDATA[Creative]]></category>

		<category><![CDATA[Guerilla Marketing]]></category>

		<category><![CDATA[Outdoor advertising]]></category>

		<guid isPermaLink="false">http://www.advertnews.com/?p=77</guid>
		<description><![CDATA[
Outdoor ads in the subway station for Home Plus Supermarket. Well done job for atmospheric creation.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.advertnews.com/wp-content/uploads/2008/09/guerrilla-marketing-supermercato.jpg"><img class="alignnone size-full wp-image-78" src="http://www.advertnews.com/wp-content/uploads/2008/09/guerrilla-marketing-supermercato.jpg" alt="" width="450" height="455" /></a></p>
<p>Outdoor ads in the subway station for Home Plus Supermarket. Well done job for atmospheric creation.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.advertnews.com/home-plus-subway-ads/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Kungfu Panda</title>
		<link>http://www.advertnews.com/kungfu-panda/</link>
		<comments>http://www.advertnews.com/kungfu-panda/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 22:24:15 +0000</pubDate>
		<dc:creator>cmhs</dc:creator>
		
		<category><![CDATA[Advertising medium]]></category>

		<category><![CDATA[Guerilla Marketing]]></category>

		<category><![CDATA[Outdoor advertising]]></category>

		<guid isPermaLink="false">http://www.advertnews.com/?p=67</guid>
		<description><![CDATA[
Outdoor Advertising of an animation film by Dreamworks 
]]></description>
			<content:encoded><![CDATA[<p><span style="underline;"><a href="http://www.advertnews.com/wp-content/uploads/2008/08/kungfupanda1.jpg"><img class="alignnone size-full wp-image-69" src="http://www.advertnews.com/wp-content/uploads/2008/08/kungfupanda1.jpg" alt="" width="450" height="600" /></a></span></p>
<p>Outdoor Advertising of an animation film by Dreamworks </p>
]]></content:encoded>
			<wfw:commentRss>http://www.advertnews.com/kungfu-panda/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Fight Smoking</title>
		<link>http://www.advertnews.com/fight-smoking/</link>
		<comments>http://www.advertnews.com/fight-smoking/#comments</comments>
		<pubDate>Fri, 24 Feb 2006 22:18:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Advertising medium]]></category>

		<category><![CDATA[Creative]]></category>

		<category><![CDATA[Guerilla Marketing]]></category>

		<guid isPermaLink="false">http://www.advertnews.com/?p=30</guid>
		<description><![CDATA[
&#8220;Exercise is a great way to control the urge to smoke. Go on, knock that cigarette out.&#8221;
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.advertnews.com/pix/smokefight.jpg" alt="Fight Smoking" /></p>
<p>&#8220;Exercise is a great way to control the urge to smoke. Go on, knock that cigarette out.&#8221;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.advertnews.com/fight-smoking/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Million Dollar Movie Project</title>
		<link>http://www.advertnews.com/the-million-dollar-movie-project/</link>
		<comments>http://www.advertnews.com/the-million-dollar-movie-project/#comments</comments>
		<pubDate>Sun, 12 Feb 2006 13:44:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Advertising medium]]></category>

		<category><![CDATA[New websites]]></category>

		<category><![CDATA[Online advertising]]></category>

		<category><![CDATA[Trends and Culture]]></category>

		<guid isPermaLink="false">http://www.advertnews.com/?p=26</guid>
		<description><![CDATA[
Inspired by the current pixel advertising craze, two students at the International Film School in Wales are asking people to donate money to fund their first feature movie. In return, those who donate £3 or more will receive a screen credit as executive producer.
The students aim at raising a million dollars by involving thousands of [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.advertnews.com/pix/moviemil.jpg" alt="The million dolar movie" /></p>
<p>Inspired by the current <strong>pixel advertising</strong> craze, two students at the International Film School in Wales are asking people to <a href="http://www.themilliondollarmovieproject.com">donate money</a> to fund their first feature movie. In return, those who donate £3 or more will receive a screen credit as executive producer.<br />
The students aim at raising a million dollars by involving thousands of sponsors. And while they are at it, they also hope to get in the book of <strong>Guinness World Records for the movie with the longest list of credits</strong>.</p>
<p><a href="http://www.guerrilla-innovation.com">via guerrilla-innovation</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.advertnews.com/the-million-dollar-movie-project/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Adidas : Be the ball</title>
		<link>http://www.advertnews.com/adidas-be-the-ball/</link>
		<comments>http://www.advertnews.com/adidas-be-the-ball/#comments</comments>
		<pubDate>Thu, 26 Jan 2006 22:55:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Advertising medium]]></category>

		<category><![CDATA[Brands - Products]]></category>

		<category><![CDATA[Outdoor advertising]]></category>

		<guid isPermaLink="false">http://www.advertnews.com/?p=21</guid>
		<description><![CDATA[
Imagine, they put you in a big ball, and throw you away!
Wow, this is crazy! awesome! You guys better download and watch it!
TBWA in New Zealand
via rm116
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.advertnews.com/pix/betheball.jpg" alt="Adidas Be the Ball" /></p>
<p>Imagine, they put you in a big ball, and throw you away!<br />
Wow, this is crazy! awesome! You guys better <a href="http://www.rm116.com/adcenter/files/adidas-betheball05.mov">download</a> and watch it!</p>
<p>TBWA in New Zealand</p>
<p>via <a href="http://www.rm116.com/adcenter/2005/12/adidas_be_the_b.html">rm116</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.advertnews.com/adidas-be-the-ball/feed/</wfw:commentRss>
<enclosure url="http://www.rm116.com/adcenter/files/adidas-betheball05.mov" length="7828712" type="video/quicktime" />
		</item>
		<item>
		<title>Moving print adverts : Siemens</title>
		<link>http://www.advertnews.com/moving-print-adverts-siemens/</link>
		<comments>http://www.advertnews.com/moving-print-adverts-siemens/#comments</comments>
		<pubDate>Mon, 14 Nov 2005 16:13:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Advertising medium]]></category>

		<category><![CDATA[Brands - Products]]></category>

		<category><![CDATA[Print Advertising]]></category>

		<guid isPermaLink="false">http://www.advertnews.com/?p=12</guid>
		<description><![CDATA[Concert tickets, magazine adverts and cereal packets could feature interactive moving graphics by 2007, according to German electronics giant Siemens. Researchers at the firm have developed a printable interactive display with a similar thickness to paper.

The prototype screen is monochrome and can switch between its two colours in less than half a second. A working [...]]]></description>
			<content:encoded><![CDATA[<p>Concert tickets, magazine adverts and cereal packets could feature <strong>interactive moving graphics</strong> by 2007, according to German electronics giant <a href="http://www.siemens.com/innovation">Siemens</a>. Researchers at the firm have developed a printable interactive display with a similar thickness to paper.</p>
<p><img src="http://www.advertnews.com/pix/movinad.jpg" alt="Moving Ad Siemens" /></p>
<p>The prototype screen is monochrome and can switch between its two colours in less than half a second. A working model, revealed at the Plastic Electronics 2005 conference in Frankfurt, Germany, in October, also has a controller. By scrolling through a list of companies, the user can bring up maps for each one’s location on the screen. </p>
<p>The screen works faster and has a higher resolution than previous prototypes. It is also simpler and cheaper to produce than &#8220;<strong>electronic paper</strong>&#8221; devices, which act more like scroll-down displays, and must be connected to a computer. The new display can be used independently with just a battery.</p>
<p><span id="more-12"></span></p>
<p><strong>Secret mixture</strong><br />
The display consists of a layer of electrochromic material sandwiched between two electrode layers. The material changes from one colour to another when stimulated by an electric current. The top electrode layer is made from transparent plastic, so the display can be seen clearly through it.</p>
<p>The electrochromic mixture used by Siemens, which enables the screen to work so rapidly, has not been disclosed, but commonly used electrochromic substances include conductive polymers such as polyaniline.</p>
<p>The electrode layers consist of sets of conductive lines oriented at 90 degrees to each other. This means a pixel can be activated by switching on two lines that intersect at the right point.</p>
<p>The display is controlled by a printed circuit and can be powered by a very thin printable battery or a photovoltaic cell. The goal is to be able to create the entire device – the display and its power source - using the same printing method, so that manufacturing costs would be as low as possible. Siemens expects to achieve this by 2007.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.advertnews.com/moving-print-adverts-siemens/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Billboards2Go : Ad medium</title>
		<link>http://www.advertnews.com/billboards2go-ad-medium/</link>
		<comments>http://www.advertnews.com/billboards2go-ad-medium/#comments</comments>
		<pubDate>Fri, 11 Nov 2005 19:32:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Advertising medium]]></category>

		<category><![CDATA[Print Advertising]]></category>

		<guid isPermaLink="false">http://www.advertnews.com/?p=11</guid>
		<description><![CDATA[
Ad Media USA Owns and Operates a unique fleet of Mobile Billboard vehicles. Large double-sided billboard trucks can place your advertisement in the perfect location and at the best time to promote your Brand, Business or Special Event. They operate the World&#8217;s Only Telescoping Mobile Billboards, which elevate the billboard signs off the chassis to [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.advertnews.com/pix/G-Crew.jpg" alt="Billboards2go" /></p>
<p><strong>Ad Media USA</strong> Owns and Operates a unique fleet of Mobile Billboard vehicles. Large double-sided billboard trucks can place your advertisement in the perfect location and at the best time to promote your Brand, Business or Special Event. They operate the World&#8217;s Only Telescoping Mobile Billboards, which elevate the billboard signs off the chassis to an amazing 17 feet high. State-of-the-art vehicles were built to look like stationary billboards, so the main focus is the advertisement&#8230; maximizing the advertisement&#8217;s exposure impact. </p>
<p>I guess, you guys want to see the photo gallery ? <a href="http://www.admediausa.com/mobile_samples.htm">Click</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.advertnews.com/billboards2go-ad-medium/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Ass-vertising : NightAgency</title>
		<link>http://www.advertnews.com/ass-vertising-nightagency/</link>
		<comments>http://www.advertnews.com/ass-vertising-nightagency/#comments</comments>
		<pubDate>Sat, 05 Nov 2005 11:54:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Advertising medium]]></category>

		<category><![CDATA[Brands - Products]]></category>

		<category><![CDATA[Print Advertising]]></category>

		<guid isPermaLink="false">http://www.advertnews.com/?p=8</guid>
		<description><![CDATA[
Ass-vertising is a new ad medium from a crazy advertising agency; NightAgency, which is based on a simple philosophy; &#8221; if you want to be seen, go where people are already looking&#8220;. It involves putting a logo, a web address, or a brief message on the seat of a pair of bikini style panties. The [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.advertnews.com/pix/assvertising.jpg" alt="Assvertising" /></p>
<p><a href="http://www.ass-vertise.com">Ass-vertising</a> is a new ad medium from a crazy advertising agency; <a href="http://www.nightagency.com">NightAgency</a>, which is based on a simple philosophy; &#8221; <strong>if you want to be seen, go where people are already looking</strong>&#8220;. It involves putting a logo, a web address, or a brief message on the seat of a pair of bikini style panties. The panties are then worn by beautiful girls and ready to show your message to the target. </p>
<p>Seeing ass is cool but showing ad on it is little crazy, not creative&#8230;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.advertnews.com/ass-vertising-nightagency/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
