BMW 7 series: Launch

September 9, 2008 on 4:14 pm | In Brands - Products, Creative, Guerilla Marketing |

A sand glass 12 meter high and 8 meter wide. Big enough to hide a car in it and that’s exactly what BMW did for the countdown of the launch of the new BMW 7 series. The sand glass is filled with silver balls which pass through and uncover the new BMW.

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