Bennetts, one of the UK’s major players specialising in motorcycle insurance, has revved up bikers with a hot game to raise brand awareness.
Neil Hodgson’s Super Jump, designed by marketing communications agency Dig For Fire, has been played [over 20 million] times by [400,000] people since it launched on 22 March on Motorcycle News and Bennetts’ website (www.bennetts.co.uk).
Players of the game, which runs with the tagline “You can’t beat a good jump”, are encouraged to clear a line of buses and random people – including The Beatles on Abbey Road! – by the ‘Bennetts Babes’, who pass saucy caustic comment and remove clothing as longer distances are jumped. The game is supported by real time reporting and at its height was attracting 100 players a minute.
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