You give them some money and they write your name (or web address or just a word of your choice) on toast and put it on their web site. Your toast will act as a link to your web site. The more you pay for your toast, the higher your toast will appear in the listings.
Here is an unusual airport driver who has VW Van outside waiting for more than one person, showing you how many guests “could fit” in the van. Funny!
I was hoping that MINI could have used the same idea, to make it funnier… just an idea!
Agency: Ogilvy, South Africa
