Test yourself guerilla campaign

May 5, 2006 on 11:03 pm | In Guerilla Marketing | No Comments

Test Yourself

From FIAP 2006 (Festival Iberoamericano de la Publicidad )
Guerilla campaign from Redess Jóvenes, the Peruvian National Network of Education, Sexual Health and Development for Youth.
Passengers got a adhesive while not knowing.
Later on they would discover the adhesive with the following message “You can carry the HIV-virus without knowing. Test yourself.”

Agency DDB Lima

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