What’s a Two-Letter Word for World’s Biggest Marketplace?
On the heels of BBDO’s “it” consumer campaign which features various iterations of the monumental “it” logo made by modelmakers, and the tag, “You can get it on eBay”
The poster and print work, shot by Craig Cutler, www.craigcutler.com, targets small businesses with what might be called surgical product specificity.





