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Godzilla, Eat Your Heart Out !

Absolut taps into Japan’s urban youth culture, where dressing up weird is a national pastime, with the ongoing “Absolut Metropolis” campaign.

Credits

Client: Absolut
Agency: TBWA, Paris
Creative Director: Sébastien Vacherot
Art Buyer: Vanessa Barbel
Photographer: Nadav Kander

See www.absolutmetropolis.com for more.

Welcome to the New Globe Theater

AT&T, recently purchased by SBC Communications, has a new corporate identity that features, most conspicuously, a sporty restyled globe, created by design consultancy Interbrand.

The new logo “maintains the recognition of the iconic AT&T brand mark while adding dynamic design elements to signal the new, reinvigorated business,” according to Interbrand. “The new globe is three-dimensional and transparent to communicate the openness and clarity of the new AT&T.” In addition, a “more approachable” lower-case type style — a customized font based on Avenir — is intended “to make the brand more appropriate in the residential space, and a comprehensive graphic system has been designed to provide a structured sense of movement and dynamism, introducing color in a way that adds vibrancy and freshness.”

www.interbrand.com for more.

Never Mind That “Where You At?”

Nokia recently launched its first video calling phone, the 6680, in New Zealand, driven by an interesting semi-serious strategy. “With the advent of video calling it’s harder to lie about where you are when you’re out having a good time drinking or seeing your mistress or whatever — so they put up backlit posters around nightspots that can be used as backgrounds when making a call. Now you can still claim to be at the gym or the supermarket, or working late at the office.”

As for the concept, there were already a number of big television ads, from Vodafone and Telecom, explaining what video calling is all about, so their idea was to announce the arrival of Nokia’s video calling in a different way and on a much smaller budget.

Good Job guys!