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Moving print adverts : Siemens

Concert tickets, magazine adverts and cereal packets could feature interactive moving graphics by 2007, according to German electronics giant Siemens. Researchers at the firm have developed a printable interactive display with a similar thickness to paper.

The prototype screen is monochrome and can switch between its two colours in less than half a second. A working model, revealed at the Plastic Electronics 2005 conference in Frankfurt, Germany, in October, also has a controller. By scrolling through a list of companies, the user can bring up maps for each one’s location on the screen.

The screen works faster and has a higher resolution than previous prototypes. It is also simpler and cheaper to produce than “electronic paper” devices, which act more like scroll-down displays, and must be connected to a computer. The new display can be used independently with just a battery.

Continue reading Moving print adverts : Siemens…

Billboards2Go : Ad medium

Ad Media USA Owns and Operates a unique fleet of Mobile Billboard vehicles. Large double-sided billboard trucks can place your advertisement in the perfect location and at the best time to promote your Brand, Business or Special Event. They operate the World’s Only Telescoping Mobile Billboards, which elevate the billboard signs off the chassis to an amazing 17 feet high. State-of-the-art vehicles were built to look like stationary billboards, so the main focus is the advertisement… maximizing the advertisement’s exposure impact.

I guess, you guys want to see the photo gallery ? Click

Bennetts: Red Line Racer: Advergame

Bennetts, one of the UK’s major players specialising in motorcycle insurance, has revved up bikers with a hot game to raise brand awareness.
Neil Hodgson’s Super Jump, designed by marketing communications agency Dig For Fire, has been played [over 20 million] times by [400,000] people since it launched on 22 March on Motorcycle News and Bennetts’ website (www.bennetts.co.uk).

Players of the game, which runs with the tagline “You can’t beat a good jump”, are encouraged to clear a line of buses and random people – including The Beatles on Abbey Road! – by the ‘Bennetts Babes’, who pass saucy caustic comment and remove clothing as longer distances are jumped. The game is supported by real time reporting and at its height was attracting 100 players a minute.

Sources :

Advergame Network

BrandRepublic

What is Tryvertising ?

Experienced consumers couldn’t care less about commercials, ads, banners and other fancy wording and imagery that is forced upon them, so let’s move on to more interesting ways of igniting conversations between corporations and consumers. TRYVERTISING, which is all about consumers becoming familiar with new products by actually trying them out.

Do you want some examples ? here you go…

Ass-vertising : NightAgency

Ass-vertising is a new ad medium from a crazy advertising agency; NightAgency, which is based on a simple philosophy; ” if you want to be seen, go where people are already looking“. It involves putting a logo, a web address, or a brief message on the seat of a pair of bikini style panties. The panties are then worn by beautiful girls and ready to show your message to the target.

Seeing ass is cool but showing ad on it is little crazy, not creative…

Wonderbra : Publicis Conseil, Paris

Welcome to the “Wow Effect.”

After a 10-year ad moratorium in Europe, Wonderbra is back in the U.K. and France with a new strategy that doesn’t show the product or the wonderfully bra’d woman wearing it.

A woman wearing a Wonderbra still gets everyone’s attention, but the point is this woman could be every woman — she’s there and you know she is, but you don’t need to actually see her. In essence, the idea gives each viewer the opportunity to live out the experience that could be hers if only she wore a Wonderbra.
Every woman who opens her favorite magazine will come face to face with a double-page ad with 15 to 20 people staring back at her; she’ll definitely get the impression she’s capturing everyone’s attention when she enters the room, as if she were wearing the Wonderbra herself.

Photography by Vincent Dixon.

Billboards for shelter, Pitching tents

In Muzaffarabad, Pakistan, recycled advertising billboards serve as rain covers on the tents of earthquake refugees.
On SFGate.com’s “Day in Pictures” they posted this photo of earthquake refugees in Pakistan recycling billboards to make tents.

Bouncy Balls: The BRAVIA Commercial

When you’re introducing the next generation of television, you want to make an impact – but that doesn’t mean you have to shout at the top of your voice. And it doesn’t mean you have to be predictable. To announce the arrival of the BRAVIA LCD and 3LCD range, they wanted to get across a simple message – that the colour you’ll see on these screens will be ‘like no other’.

Sending 250,000 multi-coloured ’superballs’ bouncing down the streets of San Francisco may seem the strangest way to do this, but that’s exactly what Danish director Nicolai Fuglsig did for the BRAVIA commercial in July this year. San Franciscans have seen some unusual things in their time, but even this gave them something to talk about. And we’ve got the feeling that this commercial is going to do exactly the same thing.

Continue reading Bouncy Balls: The BRAVIA Commercial…

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