Zig : Great website

Zig is a relatively small advertising agency (70 people in 2 offices: Toronto and Chicago) working with respected marketers such as Molson, Unilever, IKEA, Best Buy and Harvard Business School Publishing, to name a few. ..
They also have a great website with an excellent navigation system. When you get into the website, one person from the crew welcomes you and asks for your name to continue… After typing your name and got into the system, you find yourself in a nice conversation and every question helps you finding what you really want to see…

canton ohio best restaurants test
Continue reading Zig : Great website…

Mentos : Make Art Pop

Mentos has a new ad campaign; Make Art Pop celebrating the launch of their new gum. Designed by the Cossette agency in Montreal, Canada. We really like this new approach, and the artistic side of it. Check out the microsite to create your own art. Continue reading Mentos : Make Art Pop…

Kids or Aids

Hangman : Stop Smoking

It has been several months since I had time to work on the project “Hangman” and took a picture of it - upload it to DeviantArt. What people really liked about this photo was the idea of a hangman giving warning message ” Smoking Kills” in a funny way (also makes you think). But that was not enough for me so i created a stop-motion video that you can watch and enjoy… Cheers!

Your Name On Toast Ads

You give them some money and they write your name (or web address or just a word of your choice) on toast and put it on their web site. Your toast will act as a link to your web site. The more you pay for your toast, the higher your toast will appear in the listings.

VW Van Ad

Here is an unusual airport driver who has VW Van outside waiting for more than one person, showing you how many guests ?could fit? in the van. Funny!
I was hoping that MINI could have used the same idea, to make it funnier… just an idea!

Agency: Ogilvy, South Africa

What is the best way to explain marketing?

A Professor was explaining marketing concepts to the MBA Students :

1. You see a gorgeous girl at a party. You go up to her and say: “I am very rich. Marry me!” - That’s Direct Marketing

2. You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: “He’s very rich. Marry him.” - That’s Advertising

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: “Hi, I’m very rich. Marry me.” - That’s Telemarketing

4. You’re at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door of the car for her, pick up her bag after she drops it, offer her ride and then say: “By the way, I’m rich. Will you marry me?” - That’s Public Relations

5. You’re at a party and see gorgeous girl. She walks up to you and says: “You are very rich! Can you marry ! me?” - That’s Brand Recognition
Continue reading What is the best way to explain marketing?…

Lee Fashion or Porn?

A new jeans campaign portraying young women in sexually explicit poses has been labelled as dangerous and disturbing. The billboard, for Lee Jeans, can be seen overlooking South Yarra station.

Continue reading Lee Fashion or Porn?…

Shopping Tijuca

Outdoor Campaign to divulge the law. Prohibition of smoking in certain public indoor areas, such as shopping malls.
Well done!

Client: Shopping Tijuca
Agency: casa da criacao

FRANK : online campaign

Digital communications agency Profero has launched an online campaign for national drugs information service FRANK. Profero has developed a series of ads using rich media video and interactive executions do visiually demonstrate the effects of drugs.

Targeted at 11-18 year olds online campaign will be running on sites such as Monkeylsum.com and mykindaplace.com.